Read why agritourism, outside venues, and rural tourism may be about to BOOM.


A global novel virus that keeps us contained in our homes is already reorienting our relationship to the outside world, and even to each other. The changes we expect to see in the coming months or years are unsettling. Will businesses and schools stay closed? Will touch become taboo? What will become of restaurants, concerts, festivals and events?  What businesses will survive? What industries will be transformed, and what does recovery look like in this new world?


Are we headed for a Roaring 20's for Agritourism?

This moment of crisis also presents an opportunity: more sophisticated and flexible use of technology, less polarization, a revived appreciation for the outdoors, a return to rural, an appreciation of the origins of food, and life’s other simple pleasures. No one knows exactly what will come, but we believe that outdoor venues, including natural spaces, adventure spaces, parks, and yes, destination farms and agritourism could experience a renaissance and boom in this new future. It’s likely that Gen Z, M, and X will bounce back faster than Boomers, as the crisis begins to thaw. There will be bottled up demand and people will be looking to get outside and experience togetherness. While airline travel, more traditional theme parks, and urban venues could take years to recover, we believe that people will be turning in large numbers to fun, wide-open spaces where they can enjoy themselves, spend time together, and enjoy life’s best moments.   


Consumer habits are changing dramatically.

This return to normal will take time. We are approaching this challenge by looking at 3 distinct phases. Phase I is what we are in now. The economy is frozen, and fear is driving decision making. In Phase II, some activities resume, social distancing remains in place, but businesses begin to bounce back. Phase III is our new normal, when people return to all activities, social distancing disappears, but the lingering effect of a suffered economy and new consumer sentiments and habits will be in place. 

Be ready to outrun the competition. 

As a leading consultancy and marketing agency for the entertainment, event, and agritourism industries, our Audience team has been hard at work helping our clients navigate the crisis and adjust to the dynamic changes happening in our world. We are putting in place a proactive strategy to prepare and execute in what we believe will be a Roaring 20’s for many outdoor venues. We have dedicated ourselves to helping our clients through this difficult time and are confident that they will thrive in this “new normal” world, where people will seek fun, safe, and open spaces to play. 

We are here to help. 

For our clients, know that you are our priority. Thank you for your trust. Our creative and strategic muscles are flexed to help you through this. We will overcome and outrun the competition and be stronger and victorious together. For others that may be feeling hopeless and fearful, or just needing strategic support during this time, please reach out. We’re offering our friends in the Agritourism world a free crisis consulting session that may help. Our thoughtful and proactive approach and strategies may help you feel more optimistic about what we believe will be the Roaring 20’s for Agritourism and Outdoor Venues. 

A Crisis Response Guide