Why the next generation expects more from your attraction Fun doesn’t look the same as it did a decade ago. For today’s youngest visitors, Gen Z  (born ~1997–2012) and Gen Alpha  (born ~2013 onwards), expectations around entertainment, technology and emotional connection are fundamentally different. They’re digital natives with a co-creator mindset. They expect interactive, personalised, and meaningful experiences that go beyond the traditional idea of “a day out”. And if it’s not...

When we think about agri-tourism and entertainment destinations, families are often the default audience. Corn mazes, pumpkin patches, hayrides, and seasonal events are typically designed with young children and their parents in mind. But as the market matures and competition rises, there’s a growing opportunity, and need, to diversify your guest base. At the same time, demographic shifts are reshaping the audience of tomorrow: family sizes are shrinking, people are waiting longer to have...

In an increasingly saturated agri-tourism and entertainment market, the biggest risk isn’t doing something bold, it’s blending in. While...