RETAILTAINMENT

Avoiding the retailapocolypse.

When the largest Flea Market in the world needed a makeover, they turned to Audience Media Group.

Our team jumped in with comprehensive consulting, strategic planning, and a complete rebranding and marketing plan that helped the City of Canton, Texas reach a new audience for its legendary First Monday Trade Days. .

We performed an in depth review using focus groups, surveys, and stakeholder meetings. Our consulting work culminated with a deeply comprehensive strategic report that will guide the event into the future. We created a new look for the event with logo, design, voice, and feel. We used compelling video and photography to connect a new audience to the historic festival by leveraging cutting edge digital and social techniques to drive meaningful conversations. Meet the Makers, the Pickers, the Creators, and the Thifters at First Monday, Canton!