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A large red barn, surrounded by millions of Christmas lights, at Santa's Wonderland in College Station, Texas.
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EVENTS

Santa's Wonderland, College Station, TX

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Santa’s Wonderland opened in 1998 as a drive-through Christmas Light Park. In 2014 they began working with AMG to take their business to the next level. 

AMG jumped in with new strategies, a new website, updated messaging, comprehensive ad campaigns, reputation management, and more that has helped Santa’s Wonderland become the largest Christmas Festival in the US.

Two women laughing as they throw up snow from Frostbite's Snow Playground in Santa's Wonderland.

THE GROWTH

8 YRS

+500,000

FACEBOOK FANS

+300,000

ATTENDANCE
GROWTH 

62%

OF VISITORS FIRST TIME GUESTS

OF PARTNERSHIP
 

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