top of page


News, Industry Insights, & Marketing Innovation
Audience Atlas



The Return on Investment of Creative Event Risk-Taking: Case Studies from Bold Brands
In an increasingly saturated agri-tourism and entertainment market, the biggest risk isn’t doing something bold, it’s blending in. While...
Sep 253 min read
Â
Â
Â


The Geography Problem: Why Viral Reach Doesn’t Equal Local Revenue
In the bustling world of local commerce, where every dollar and every minute counts, it's easy to get swept up in the virality of social...
Aug 282 min read
Â
Â
Â


Pumpkin Patches Shift Gears: Experiences Are the New Crop
The autumn season of 2024 highlighted a fascinating shift in consumer behavior: a dramatic decline in real pumpkin sales paired with...
Aug 142 min read
Â
Â
Â


Maximize Your Tulip Festival Success: Key Insights from the 2025 Season
Spring 2025 brought a vivid reminder that tulip festivals aren’t about selling flowers, they’re about creating unforgettable experiences....
Jul 314 min read
Â
Â
Â


The Sunshine Act
Brighter Days Ahead? How Permanent Daylight Saving Time Could Reshape Outdoor Attractions & Festivals With discussions heating up in...
Jul 164 min read
Â
Â
Â


Experiential Pop-Up Events Driving Attendance in 2025
The experiential event market is gearing up for an exciting 2025, with innovative pop-up concepts taking center stage. These events are...
Jul 14 min read
Â
Â
Â


Closer to Home: How Regional Experiences are Redefining Travel in 2025
From Big-Ticket Dreams to Local Gems: Why Hyper-Local Destinations Are Winning in 2025 Inflation isn’t just affecting groceries—it’s...
Jun 182 min read
Â
Â
Â


No More Hidden Fees: What the FTC’s New Rule Means for Ticketed Attractions and Events
Say goodbye to sticker shock. Â Starting May 12, 2025, the Federal Trade Commission (FTC) is rolling out a new regulation that bans hidden...
May 66 min read
Â
Â
Â


Navigating the Future of Search: How AMG is Empowering Clients to Thrive in a Changing Landscape
In the ever-evolving world of digital marketing, search engines are no longer the sole gatekeepers to visibility. As Google’s...
Jan 92 min read
Â
Â
Â


A Decade of Driving Growth, Elevating Experiences, and Creating Lasting Impacts
As Audience Media Group (AMG) marks its 10-year anniversary , we reflect on a journey filled with remarkable growth, innovation, and...
Jan 33 min read
Â
Â
Â


AMG Fall Client Results Shatter Records
Fall 2024 is officially in the history books, and it’s a season marked not only by unprecedented success but also by resilience against...
Nov 13, 20242 min read
Â
Â
Â


Heat and Hurricanes: How AMG’s Pre-Season Strategy Increased Advance Ticket Sales by 40% for Fall Festivals
Weather can be unpredictable, but your season ticket sales don't have to be.
Oct 3, 20243 min read
Â
Â


Top Three Reasons Why Events Fail
Within today's markets, businesses come into contact with a myriad of challenges that can hinder their growth, and in some cases, lead to...
Mar 20, 20243 min read
Â
Â
Â


Ticket Fees: What's the Deal?
In the dynamic world of events, whether it's festivals, fairs, or ticketed destinations, managing ticketing fees is a critical aspect...
Mar 20, 20243 min read
Â
Â
Â


Pop-Up Pumpkins and "Fake" Farms: Navigating New Competition in Agritourism
In the dynamic world of agritourism, traditional farm venues are encountering an unexpected rival: pop-up pumpkin events and "fake"...
Mar 20, 20242 min read
Â
Â
Â


The Attraction vs. The Experience: What Do Consumers Want?
In an era where we are now starting to cater to the interests of our younger generations while hosting events, it can be hard to...
Feb 7, 20242 min read
Â
Â
Â
bottom of page