Audience Atlas

Tailored   and localized messaging gets better results, here’s how to make it work for your attraction. Why local relevance drives results For many multi-location experience providers, especially those running multiple farms, historic sites, play centres or seasonal events, it can feel efficient to run centralised marketing campaigns. One brand, one message, one big push. But the reality is: audiences don't respond to generic messages. They respond to relevant  content that f

In a sea of similar attractions, the most successful destinations are the ones that can’t be copied. Why sameness is your silent competitor Visitor expectations are evolving, and fast. What was once exciting, like sunflower fields or u-pick pumpkins, is now widespread. For operators in agritourism, entertainment, and family attractions, this means one thing: looking like everyone else is no longer enough . When experiences become interchangeable, two things happen: Price beco

Why the next generation expects more from your attraction Fun doesn’t look the same as it did a decade ago. For today’s youngest visitors, Gen Z  (born ~1997–2012) and Gen Alpha  (born ~2013 onwards), expectations around entertainment, technology and emotional connection are fundamentally different. They’re digital natives with a co-creator mindset. They expect interactive, personalised, and meaningful experiences that go beyond the traditional idea of “a day out”. And if it’

When we think about agri-tourism and entertainment destinations, families are often the default audience. Corn mazes, pumpkin patches, hayrides, and seasonal events are typically designed with young children and their parents in mind. But as the market matures and competition rises, there’s a growing opportunity, and need, to diversify your guest base. At the same time, demographic shifts are reshaping the audience of tomorrow: family sizes are shrinking, people are waiting l

In an increasingly saturated agri-tourism and entertainment market, the biggest risk isn’t doing something bold, it’s blending in. While...

In the bustling world of local commerce, where every dollar and every minute counts, it's easy to get swept up in the virality of social...

The autumn season of 2024 highlighted a fascinating shift in consumer behavior: a dramatic decline in real pumpkin sales paired with...

Spring 2025 brought a vivid reminder that tulip festivals aren’t about selling flowers, they’re about creating unforgettable experiences....

Brighter Days Ahead? How Permanent Daylight Saving Time Could Reshape Outdoor Attractions & Festivals With discussions heating up in...

The experiential event market is gearing up for an exciting 2025, with innovative pop-up concepts taking center stage. These events are...

From Big-Ticket Dreams to Local Gems: Why Hyper-Local Destinations Are Winning in 2025 Inflation isn’t just affecting groceries—it’s...

Say goodbye to sticker shock.  Starting May 12, 2025, the Federal Trade Commission (FTC) is rolling out a new regulation that bans hidden...

In the ever-evolving world of digital marketing, search engines are no longer the sole gatekeepers to visibility. As Google’s...

As Audience Media Group (AMG) marks its 10-year anniversary , we reflect on a journey filled with remarkable growth, innovation, and...

Fall 2024 is officially in the history books, and it’s a season marked not only by unprecedented success but also by resilience against...

Weather can be unpredictable, but your season ticket sales don't have to be.

Within today's markets, businesses come into contact with a myriad of challenges that can hinder their growth, and in some cases, lead to...

In the dynamic world of events, whether it's festivals, fairs, or ticketed destinations, managing ticketing fees is a critical aspect...

In the dynamic world of agritourism, traditional farm venues are encountering an unexpected rival: pop-up pumpkin events and "fake"...

In an era where we are now starting to cater to the interests of our younger generations while hosting events, it can be hard to...