Pumpkin Patches Shift Gears: Experiences Are the New Crop

The autumn season of 2024 highlighted a fascinating shift in consumer behavior: a dramatic decline in real pumpkin sales paired with booming interest and revenue from fall-themed experiences. While overall guest traffic to traditional fall venues surged, real pumpkin sales dipped by 10%. Real pumpkins in 2024 decreased compared to 2023 as Americans spent approximately $762.8 million on pumpkins in 2024, a decline of about $80 million (10%) from the $843.6 million spent in 2023. This trend mirrors the long-term decline in real Christmas tree sales over the past three decades, as artificial alternatives steadily replaced traditional choices in households.

The Rise of Plastic Pumpkins

Retail giants such as Hobby Lobby, Walmart, and Home Depot have expanded their offerings of plastic pumpkins, catering to consumers seeking convenience, longevity, and cost-effectiveness. With Halloween and fall decor sales reaching new heights, many households are opting for reusable decor, including plastic pumpkins. This shift has significant implications: once a household invests in durable plastic pumpkins, their need for real pumpkins diminishes year after year. As a result, real pumpkin sales are unlikely to rebound, reflecting a permanent change in consumer preferences and market dynamics. 

Opportunity Amidst Decline

For “traditional pumpkin patches” this doesn’t have to be all bad news. Despite this decline, fall venues are thriving by reimagining their offerings. The traditional "pumpkin patch" is evolving into an experiential destination where photo opportunities, gourmet fall treats, spooky light trails, and creative activities take center stage. These attractions not only fill the revenue gap left by dwindling pumpkin sales but also offer unique value that aligns with consumer demand for memorable experiences.

AMG: Leading the Fall Experience Revolution

Audience Media Group (AMG) has been instrumental in helping fall venues capitalize on these trends. Leveraging its expertise in experiential marketing and data-driven strategies, AMG partners with some of the largest and fastest-growing fall venues across the U.S. and Canada. From crafting high-impact marketing campaigns to designing new experiences that drive attendance and revenue, AMG empowers venues to thrive in a shifting marketplace. With over a decade of experience and a proven track record of results, AMG is your trusted partner for turning seasonal challenges into opportunities for growth.

Is your venue ready to embrace the future of fall experiences? Connect with AMG today and let us help you reach new heights.

Interested in partnering with AMG? Explore how we can help your business achieve record-breaking growth.